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One Official WhatsApp Broadcast Hub, No API Fees for Customer Replies.
Dashboard
Welcome back! Here's what's happening with your platform today.
Total Business Units
8
+0.0% from last month
Total Broadcasts
18
+12.5% from last month
WA Connected
6
business units with ready WhatsApp
WA Disconnected
2
business units without ready WhatsApp
Recent Activity
Latest updates and activities from your platform
Webhook message_out
2 hours agoProcessed successfully
Broadcast completed
1 day agoYear-End Promo reached 6,200 recipients
Broadcast completed
3 days agoRoutine Service Reminder reached 4,150 recipients
New business unit registered
5 days agoYogyakarta Outlet joined the platform
Send mass promotional messages centrally from one official WhatsApp API number, then automatically route customer replies to each business unit's regular WhatsApp number (Basic/Business) so operations keep running smoothly without triggering per-reply messaging fees.
Built for businesses with many branches, outlets, dealers, areas, or operational units.
When every reply counts, visibility matters more
Since October 1, 2026, every WhatsApp Business number gets 1,000 free service messages per month.
Meta charges from the 1,001st service message that the customer successfully receives.
For businesses with many units and WhatsApp numbers, the challenge is not only understanding the rates, but knowing:
- Which unit uses the most messages
- Which activities increase volume
- Where long conversations happen
- How usage can be controlled
- When another channel is a better fit
Scattered costs are hard to control without centralized data.
The more units you have, the harder it is to see operations as a whole
When each unit manages its own communication, management faces several challenges:
- Broadcasts run through many separate channels
- Connection status is hard to monitor
- Customer contacts are scattered
- Replies can reach the wrong unit
- Supervisor access has no clear boundaries
- Message usage is hard to compare across units
- Potential costs only show up after the bill arrives
Businesses need a control center that brings operations and usage together without removing each unit’s responsibility.
Centralized control. Handling stays with the right unit.
SuperAdmin brings WhatsApp communication across all units into one dashboard.
Management can monitor operations, run Broadcasts from one official number, route replies to the relevant unit, and see message usage in a more structured way.
With that visibility, a business can spot high-volume units or activities and choose the right next step before costs grow out of control.
Control costs from two sides
Get visibility through SuperAdmin
Track usage, conversation volume, Broadcast activity, and cost summaries based on the data available.
Cut unnecessary usage
Route replies to the right unit so conversations are not forwarded or repeated by hand.
Continue long conversations through Chat Link
Use WhatsApp as the entry point, then move conversations that need many replies to Chat Link.
SuperAdmin shows businesses where messages are used. Chat Link helps reduce how many messages still need to be sent through WhatsApp.
One dashboard for operations across units
Business Units
Manage your MaxChat business units
Export Chats
Sync All
Add Business Unit
Search
Search by business unit name, domain, or channel...
Connection Status
All connections
All Business Units
View and manage your MaxChat business unit connections
| Name | Domain | Status | Last Sync | Actions |
|---|---|---|---|---|
| Jakarta Central Branch | jkt-pusat-8f3k2m | Connected | Oct 14, 2026, 10:31 AM |
|
| Bandung Branch | bdg-01-q7x9ta | Connected | Oct 14, 2026, 10:31 AM |
|
| Surabaya Branch | sby-02-m4n8wp | Connected | Oct 14, 2026, 10:30 AM |
|
| Medan Dealer | mdn-dlr-z2c6vb | Connected | Oct 14, 2026, 10:29 AM |
|
| Makassar Dealer | mks-dlr-r5h1ye | Disconnected | Oct 13, 2026, 5:02 PM |
|
| Denpasar Outlet | dps-out-k9d3gs | Connected | Oct 14, 2026, 10:28 AM |
|
Showing 1-6 of 8 business units
Monitor every business unit
See unit count, connection status, latest activity, and operating condition in one place.
Run centralized Broadcasts
Create and track Broadcasts through one official number to reach customers across units.
Route replies to the right unit
Replies can be routed by customer choice, the last unit that served them, connection status, and unit availability.
Keep service running when a unit is offline
If the target unit cannot receive messages, the system can reroute them to a backup unit as configured.
Unify customer contact data
See the responsible unit, interaction history, last message, and sync status.
Set access by responsibility
Admins manage the whole system. Supervisors only see the units within their access scope.
Track usage and potential costs
See message usage in one place so teams can anticipate WhatsApp Business API costs.
From the control center to the right unit
-
1
Connect all business units
Add units and track their connection status from one dashboard.
-
2
Run communication centrally
Send Broadcasts through the official number and track how delivery goes.
-
3
Route every reply
The system helps send customer responses to the right unit based on the rules you configure.
-
4
Track activity and usage
Management gets a view of operations, message volume, and service usage without opening each unit’s account one by one.
-
5
Decide your channel strategy
Use usage data to decide which conversations stay on WhatsApp and which long ones can continue through Chat Link.
One Broadcast for customers across units
Create a Broadcast from one control center, choose recipients, use the right WhatsApp template, and track delivery status.
SuperAdmin helps teams:
- Manage Broadcasts from one official number
- Track recipients and delivery status
- Retry failed deliveries
- See usage and cost in one place
- Keep the process consistent
- Anticipate cost based on message volume
Broadcasts
Monitor campaigns and export broadcast reports
Title
Search by title...
Date range (WIB)
Sep 15 – Oct 14, 2026
Total Broadcasts
18
Total Recipients
12,480
Sent
12,310
Delivered
11,926
Read
8,742
Failed
170
Updated Oct 14, 2026, 10:31 AM · Latest recorded delivery status.
Refresh summaryAll Broadcasts
No selection · Export follows current filters
| Campaign | Targets | Status | Delivered | Read | Failed | Created (WIB) | Actions |
|---|---|---|---|---|---|---|---|
| Year-End Promo | 6,200 | Completed | 6,054 | 4,480 | 36 | Oct 12, 9:00 AM | |
| Routine Service Reminder | 4,150 | Completed | 3,998 | 2,911 | 52 | Oct 11, 1:30 PM | |
| Holiday Schedule Notice | 2,130 | Sending | 1,874 | 1,351 | 82 | Oct 14, 8:15 AM |
Delivered includes read. Read rate uses each broadcast's targets.
Every reply goes back to the relevant unit
SuperAdmin helps choose the target unit based on:
- Customer choice
- The last unit that served them
- Unit connection status
- Staff availability
- Backup rerouting rules
With this flow, customers do not need to be moved by hand and several units do not need to repeat the same conversation.
Contacts
Manage your unified contacts across all business units
Search
Search...
Business Unit
All business units
Analytics period
Sep 15 – Oct 14
New contacts date
First seen
Total Contacts
1,284
New Contacts
37
+8.8% vs previous 30 days
Active Contacts
212
Refresh summary
All Contacts
View and manage your unified contacts
Export
Import
| Name | Phone | Business Unit | Last Message | Last Sync | Actions |
|---|---|---|---|---|---|
| Budi Santoso | 6281234560001 |
Jakarta Central Branch
Inbound Oct 14, 9:41 AM |
Oct 14, 9:41 AM | Oct 14, 10:31 AM |
|
| Siti Rahma | 6281234560002 |
Bandung Branch
Inbound Oct 14, 9:12 AM |
Oct 14, 9:12 AM | Oct 14, 10:31 AM |
|
| Andreas Wijaya | 6281234560003 |
Surabaya Branch
Fallback owner |
Oct 13, 5:20 PM | Oct 14, 10:30 AM |
|
| Ni Luh Ayu | 6281234560004 |
Denpasar Outlet
Inbound Oct 13, 3:03 PM |
Oct 13, 3:03 PM | Oct 14, 10:28 AM |
|
Showing 1-4 of 1,284 contacts
See the big picture without losing the detail
The SuperAdmin dashboard helps management monitor:
- Active and inactive units
- Broadcast activity
- Delivery status
- Contacts and responsible units
- Activity history
- System usage
- Service message volume
- Cost summary or estimate
- Operations summary per unit
Centralized information helps teams decide before usage turns into unplanned cost.
Usage
Track current balance and balance usage history
Refresh
Download CSV
Current Balance
Rp4,985,268
Item
Search item...
Start Date
dd/mm/yyyy
End Date
dd/mm/yyyy
Status
All Status
Reset
Apply
Balance Usage
Historical usage imported from MaxChat balance transactions
| Date | Item | Recipient | Amount | Balance |
|---|---|---|---|---|
| Oct 14, 2026, 10:12 AM |
Service Pricing Reply Message |
6281234560001 | -Rp 366 | Rp 4,985,268 |
| Oct 14, 2026, 9:58 AM |
Service Pricing Reply Message |
6281234560002 | -Rp 366 | Rp 4,985,634 |
| Oct 14, 2026, 9:41 AM |
Broadcast Year-End Promo |
6281234560003 | -Rp 410 | Rp 4,986,000 |
| Oct 13, 2026, 5:20 PM |
Service Pricing Reply Message |
6281234560004 | -Rp 366 | Rp 4,986,410 |
Everyone sees information that fits their responsibility
Admin
Manages business units, Broadcasts, configuration, connections, user access, and usage monitoring.
Supervisor
Monitors the units within their access scope.
Unit team
Handles customer communication according to their own tasks and workflow.
Supervisors
Manage supervisor accounts and the business units they can access
All Supervisors
Supervisors can view assigned business units, sync their channels and contacts, and read chats. Chat export stays off unless Allow Export Chat is enabled.
| Name | Nama Cabang | Assigned Business Units | Status | Actions | |
|---|---|---|---|---|---|
| Rina Kusuma | rina@example-company.com | West Java |
2 business units
Jakarta Central Branch, Bandung Branch |
Active |
|
| Hendra Putra | hendra@example-company.com | East Java & Bali |
2 business units
Surabaya Branch, Denpasar Outlet |
Active |
|
| Maya Lestari | maya@example-company.com | Sumatra |
1 business unit
Medan Dealer |
Active |
|
Final access rights follow the plan and the configuration set during implementation.
Built for communication operations that keep growing
SuperAdmin fits:
- Companies with many branches
- Outlet and dealer networks
- Businesses with regional operating units
- Organizations with many service teams
- Companies that run Broadcasts across units
- Management that needs centralized monitoring
- Businesses that need to control WhatsApp Business API usage
Need more advanced communication setup?
A browser extension is available as a paid add-on for:
- Advanced message routing
- A customized WhatsApp Web view
- A dedicated workspace for operations teams
The browser extension and the custom WhatsApp Web view are not automatically included in the base SuperAdmin plan.
What to know before implementation
- The 1,000 service message allowance applies per WhatsApp Business API number (Official Business Account) per month, not automatically per business unit.
- The regular WhatsApp number (long number) at each unit runs separately from the WhatsApp API scheme, so customer replies that arrive at the branch are completely free of Meta messaging fees.
- Meta charges from the 1,001st service message that the customer successfully receives.
- Final rates and billing follow the rate card and usage data from Meta or the relevant provider.
- Cost information in SuperAdmin is for monitoring and can differ from the final bill.
- Sync depends on each unit’s connection status.
- Units that are not connected may see sync delays.
- Backup rerouting follows the rules you configure.
- In monitoring mode, SuperAdmin is not an inbox where Admins reply to customers directly.
- Available features depend on the plan, integrations, and implementation configuration.
FAQ
Does the 1,000 service message allowance apply to each unit?
The allowance applies to each WhatsApp Business number. If several units share one number, they share that number’s free allowance. If each unit has its own number, each number gets 1,000 free service messages per month.
When do service message charges start?
Meta charges from the 1,001st service message the customer successfully receives in a month, at the official rate in effect.
Does SuperAdmin set WhatsApp rates?
No. Rates are set by Meta and/or the relevant provider. SuperAdmin gives visibility into usage and potential costs.
Does SuperAdmin automatically reduce WhatsApp costs?
SuperAdmin helps businesses monitor usage, cut inefficient processes, and decide on a channel strategy. For long conversations, Chat Link can reduce the number of messages that still go through WhatsApp.
Does SuperAdmin replace each unit’s account?
No. SuperAdmin is the center for management and monitoring, while each unit keeps its operational responsibilities.
Do all replies always go back to the previous unit?
Not always. The system also considers connection status, availability, customer choice, and backup rerouting rules.
Is the browser extension part of the base plan?
No. The browser extension for advanced setup and the custom WhatsApp Web view are available as paid add-ons.
Do not wait for the bill to understand your WhatsApp business usage
Bring monitoring, Broadcasts, customer data, team access, message routing, and usage tracking into one control center.
See the usage. Control the operations. Decide the channel strategy.
WhatsApp Business Platform terms and rates may be updated by Meta. Final calculations follow usage data and the official rate card in effect.
About Maxchat
PT Maxchat Inovasi Indonesia is Meta’s official partner for providing official WhatsApp API and omnichannel services.
Maxchat.id is an Independent Software Vendor (ISV) for WhatsApp API services in Indonesia.
PT. Maxchat Inovasi IndonesiaContact Us
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Jl. Jend. Sudirman Kav. 52-53
Jakarta Selatan 12190
Malang
Kota Malang Jawa Timur 65141
Jl. Candi Sawentar E 209 Mojolangu Kec. Lowokwaru
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