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Reduce paid service messages without leaving WhatsApp

Example view with illustrative data.

Start on WhatsApp, then continue long conversations through one Chat Link. History carries over, so customers never have to start over.

No app to install and no new account to create.

Since October 1, 2026, conversation length affects cost

Every WhatsApp Business number gets 1,000 free service messages per month.

Once that allowance is used, Meta charges from the 1,001st service message at the official rate in effect.

That means one customer conversation that needs many replies can use several service messages, not just one conversation counted as a single use.

The longer the conversation, the faster the free allowance runs out.

Customers need complete answers. Cost should not limit your service.

One customer question can grow into many messages:

  • Confirming product availability
  • Explaining options and prices
  • Sending photos and documents
  • Voice notes from the agent
  • Checking order status
  • Follow-up after the service is done

If the whole process stays on WhatsApp, every service reply after the free allowance can add cost.

Teams end up with an unpleasant choice: shorten answers, hold back media, or keep serving at a cost that keeps growing.

WhatsApp opens the conversation. Chat Link gives it room to finish.

Customers still reach your business through WhatsApp as usual.

The agent gives an initial answer and sends a link to continue the conversation. When the customer opens it, they enter Chat Link with their history and context already in place.

Long conversations, media, documents, voice notes, and later follow-ups can continue in Chat Link without adding to your WhatsApp service message count.

The channel changes. The context stays.

One conversation, two ways to run it

If the whole conversation stays on WhatsApp

One customer question can need many service replies. Once the free allowance is used, every message the customer successfully receives follows Meta’s rates.

If the conversation continues through Chat Link

The agent sends the first answer and the link through WhatsApp. The rest of the conversation continues in Chat Link with no per-message charges.

Chat Link does not remove WhatsApp costs. Chat Link helps reduce how many service messages still need to be sent through WhatsApp.

How Chat Link works

The conversation starts on a channel they already know.

The customer gets the relevant information and access to Chat Link.

Earlier history carries over. Customers do not need to install an app, create an account, or repeat themselves.

The team handles every conversation from the workspace they already know.

Example view with illustrative data.

More room to serve, more control over message usage

Send fewer service messages through WhatsApp

Move long conversations to Chat Link after the first contact.

History carries over

Customers and agents can see earlier context, so conversations do not start from zero.

Share more complete information

Continue the conversation with photos, videos, documents, and voice notes as needed.

No per-message charges

Messages sent inside Chat Link are not charged per message.

More transparent service status

Customers can see who is handling their request and when to expect a response.

Customers can return to the same chat

Browser notifications can bring customers back without opening a new WhatsApp conversation.

Ticket closed, history kept

Issues can be closed without deleting the history or stopping customers from coming back.

Reply Freely Beyond the 24-Hour Limit

Keep the conversation going on the interactive web platform with extended time limits. Never worry about expired service windows.

A fit for conversations that need many replies

Order confirmation

Check stock, product options, payment, and shipping in one conversation.

Complaints and follow-ups

Keep the full timeline available until the issue is resolved.

Quotes and documents

Send proposals, invoices, catalogs, and supporting documents without splitting the context.

After-sales service

Help customers get back to earlier history when they need more support.

FAQ

Does Chat Link make WhatsApp free?

No. Messages that still go through WhatsApp follow Meta’s rates. Chat Link helps reduce the number of WhatsApp service messages by moving the rest of the conversation to the web.

How is the 1,000 service message allowance counted?

Every WhatsApp Business number gets 1,000 free service messages each month. Meta charges from the 1,001st service message that the customer successfully receives.

Is the allowance counted per conversation?

No. The policy in effect since October 1, 2026 counts per service message, not per conversation.

Do customers need to create an account?

No. Customers open the link they were given and can continue the conversation right away.

Are messages in Chat Link charged per message?

There is no per-message charge in Chat Link. Service plans, add-on features, and infrastructure still follow the commercial terms in effect.

Do notifications work on every device?

Availability depends on the browser, device, and customer permission. Some devices may need extra steps.

Can we use our own domain and business identity?

Yes, through the Custom Domain & Branding add-on, depending on the plan and configuration you choose.

What to know before using Chat Link
  • The 1,000 service message allowance applies per WhatsApp Business number per month.
  • Meta charges from the 1,001st service message that the customer successfully receives.
  • WhatsApp messages still follow Meta’s official rates and policies.
  • Messages inside Chat Link are not charged by message count.
  • History carries over through a conversation link that is still valid.
  • Browser notifications depend on the customer’s permission, browser, and device.
  • On some devices, customers may need to open the link in their main browser.
  • Custom Domain & Branding is available as a paid add-on.
  • Backup notifications by SMS are available as a paid add-on.
  • Agent responses still follow your queue and business hours.

Do not let long conversations become an uncontrolled cost

Use WhatsApp to open the conversation. Use Chat Link to keep serving with more room.

One link. History carries over. The conversation continues.

WhatsApp Business Platform terms and rates may be updated by Meta. Final calculations follow usage data and the official rate card in effect.


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About Maxchat

PT Maxchat Inovasi Indonesia is Meta’s official partner for providing official WhatsApp API and omnichannel services.

Maxchat.id is an Independent Software Vendor (ISV) for WhatsApp API services in Indonesia.

PT. Maxchat Inovasi Indonesia

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